Portfolio / 2026Cairo, Egypt · Open to remote

ShadyShehata

Ideas with intent.
Frames with feeling.

A selection of campaign thinking and screen work where the creative idea, production choices, and final delivery belong to one connected process.

Scroll to explore
01Campaign Platform · Hero Film
Nawy Summer Promo 2026 campaign proposal coverExplore case study

Summer Promo 2026

Nawy

An unproduced 360° campaign proposal anchored by a 45-second dramatic-comedy hero film — then expanded into a complete AI, social, and conversion system.

  • Creative concept
  • Campaign strategy
  • Scriptwriting
  • Hero-film treatment
  • AI content model
02Directorial Execution · AI · Post
Fayoum Oncology Center awareness commercial coverView project

Awareness Commercial

Fayoum Oncology Center

An emotional healthcare journey combining live action and AI-generated scenes, developed with privacy-sensitive production planning and an integrated post workflow.

  • First Assistant Director
  • Directorial execution
  • Post-production management
  • AI workflow lead
03Podcast Format · Production · Post
Katch Up with Inji Ali podcast coverWatch episode

El Gouna Film Festival

Katch Up with Inji Ali

A long-form YouTube format developed around conversations with actors and creators during El Gouna Film Festival, shaped from the original idea through final episode delivery.

  • Concept creator
  • First Assistant Director
  • Post-production
04AI Production · Direction · Post
A cinematic filmstrip installation representing Shady Shehata's AI filmmaking portfolioExplore AI work

The Worthy + Five Films

AI Commercial Visuals

Led by The Worthy, six AI-assisted films spanning cinematic narrative, product advertising, branded storytelling, animation, sport, and cinematic product work.

  • AI film creation
  • Creative direction
  • Editing
  • Sound & post-production

Across the set.
Inside the edit.

Direction, first AD work, on-set post, writing, and visual development across commercial and narrative projects.

BOHO Sokhna commercial coverWatch project
05Shot List · Visual Flow

BOHO Sokhna

Lifestyle Compound Commercial

A first-person summer journey across the compound, structured through POV transitions, a precise shot list, and on-set directorial support.

Breadfast Back to School commercial coverWatch project
06Seasonal Commercial

Breadfast

Back to School

First assistant direction across scene flow, talent movement, timing, continuity, and production coordination.

Vodafone Business commercial credit coverWatch project
07Editor on Set

Vodafone Business

Commercial Production

Live footage review, rough assembly decisions, pacing, and continuity support during production.

Yom El Mona short film coverWatch film
08Writing · Direction

Yom El Mona

Short Film

A socially driven narrative film shaped through script, shot list, performance direction, and visual storytelling.

Mariam Amer Mounib in the official Ragaouli Habibi music videoWatch music video
09Music Video · Post-Production

Ragaouli Habibi

Mariam Amer Mounib · Official Music Video

Post-production management for Mariam Amer Mounib’s official music video, coordinating the finishing workflow through final delivery. Credited as Post-Production Manager in the film’s end titles.

Shabah Sedoh Coptic hymn film at the church with its choirWatch hymn
10Direction · Treatment

Shabah Sedoh

Coptic Hymn Film

A devotional hymn film shaped through direction, visual treatment, storyboard development, and a calm spiritual screen language.

From brief
to delivery.

Bring me in for the complete creative arc or for the exact stage that needs sharper thinking, stronger execution, or a cleaner finish.

  1. 01

    Campaign Concepts & Creative Treatments

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  2. 02

    AI Commercial Video Production

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  3. 03

    Film Direction & Shot List Planning

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  4. 04

    First Assistant Direction

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  5. 05

    Commercial Editing & Post-Production

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  6. 06

    Podcast Editing & Long-Form Post

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  7. 07

    On-Set Editing & Production Support

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  8. 08

    Full Post-Production Management

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8+Years across film & post

Creative instinct.
Production discipline.

I’m Shady Shehata, a Cairo-based creative lead working across campaign development, film direction, AI commercial production, and post-production management.

I currently lead a 3-5 person post-production team at Lignum Media. My work connects the big idea to the practical details: the treatment, the shot list, the team on set, the edit, quality control, and final delivery.

Now

Post-Production Manager & AI Artist
Lignum Media · Leading a 3-5 person team

Background

Vision TV (VBC TV), O Film
Animate Media Production

Direction training

Dr. Ali Badrakhan
Cairo · 2022

Core tools

Premiere Pro · After Effects · Higgsfield · Seedance 2.5

Ready for
what’s next.

Open to Cairo-based and remote leadership opportunities across creative production, AI video, and post-production — plus selected commercial briefs.